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“It's a myth that some sites are better for relationships while others are more for hookups,” says Manfredi.
“There are people of different intentions on every platform; it’s more important what your intention is.” Perhaps the key factor that determines whether you’ll like a site is not the price to join but the kind of people you find on it and how they behave and communicate.
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.
Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.
But in terms of overall satisfaction, our survey found that free dating sites actually score a touch better than paid ones, probably because they're a better value.
Who says you have to spend your hard-earned money to find your ideal match?