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De Angelo implores men to become successful by taking charge and shifting the balance of power from women to themselves.
De Angelo often uses simplified terms in his material to describe both "incorrect" and "desired" male behavior.
Some of the most common phrases and concepts of David De Angelo include: "Attraction is not a choice." Perhaps one of the first verbalizations of a theory of attraction, this concept was one of the first "arguments" against the stereotypically male-centered habit of thinking that women could be logically convinced into being attracted to them.
Drawing from the rise of evolutionary psychology, this helped bring about greater awareness that attraction is an emotional process that must be triggered through explicitly non-rational or even irrational techniques and behavior on the part of the male seducer.
Life changes: De Angelo reiterates that the purpose of his programs is to effect a complete personality and lifestyle change among men that will help them achieve romantic success.
He, and many of his followers, state that they disapprove of men who utilize his teachings for physical pleasure only.
Furthermore, while some believe that good looks are what attracts women to men, De Angelo disagrees, arguing that physical features have very little to do with attraction.
Nonetheless, as one of the first popularizers of dating science after Ross Jeffries, he remains an influential figure in the history of PUA techniques.
Double Your Dating pioneered the use of the e Book in disseminating pick up artist techniques and materials starting when he published his "Double Your Dating E-Book" which was based upon a posting of his on "Cliff's List," then a popular source in the online PUA community.
David De Angelo started out as a student of Ross Jeffries in the late 90s going by the name "Sisonpyh" ("hypnosis" spelled backward) before seeking knowledge from other figures in the pick-up artist community such as Hypnotica (Eric Von Sydow), Dave Ricker, and Steve Piccus.
He recently got married in 2011 and no longer runs or develops new seminars and products for Double Your Dating.
While David De Angelo is mostly known for his e Book "Double Your Dating," he has developed several other products which include Interviews with Dating Gurus where he interviews various other dating coaches, as well as programs on advanced dating techniques and triggering sexual attraction.
While some define the term as being happy with one's life and circumstances, De Angelo uses it more often to describe those who may not be completely happy with their lives but are not rattled by unfortunate events and women's "tests".