Are consumer tastes consolidating or fragmenting to global brands
He supports clients undertaking significant strategic opportunities, and in building capability systems in marketing innovation, and customer management.
Steffen Lauster ([email protected]) is a Partner with Booz & Company in Cleveland. About Booz & Company Booz & Company is a leading global management consulting firm, helping the world's top businesses, governments and organizations.
Is every product and service offering aligned with the capabilities system and way to play?A couple of years ago they were viewed as an amusing fad by many people outside of Asia, but now practically every app offers stickers and makes money from doing so.