Ads who use internet dating online
Americans are charging ahead; Germans, comparatively, lagging behind.
India, which has long had a complex offline market for arranged marriages within religious and caste boundaries, has seen it move online.
In 1995, less than a year after Netscape launched the first widely used browser, a site called was offering to help people answer those questions.
As befits a technology developed in the San Francisco Bay area, online dating first took off among gay men and geeks, but it soon spread, proving particularly helpful for people needing a way back into the world of dating after the break-up of a long-term relationship. The 2010s have seen these services move from the laptop to the phones with which young people have grown up.
Once confined to particular times and places, dating can extend everywhere and anywhere.
Not all countries and classes are adopting online dating at the same rate or in the same way.
More personal because the phone is intimate in a way the keyboard is not, camera-ready and always with you. Many people now feel quite happy swiping left or right on public transport, gossiping to their friends about potential matches.
Screenshots of possible partners fly back and forth over Whats App and i Message.
More immediate because instead of being used to plan future encounters, or to chat at a distance, they can be used on the fly to find someone right here, right now.The benefits are clearest for people whose preferences mean that discovering possible partners is particularly hard, either because of social isolation or physical isolation.